AI: ChatGPT bad news for marketers, great news for business owners?

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Artificial Intelligence (AI) has come a long way in recent years and is now being used in a variety of ways to improve our lives. One of the most exciting areas of AI is the development of chatbots and conversational agents, such as ChatGPT, which is designed to interact with humans in a natural and intuitive way. What’s great about these AI-powered tools is that they can help your business create content that promotes your brand and engages with your audience.

So, are the likes of ChatGPT and Bard, Google's conversational agent, bad news for marketers but good news for business owners?

One of the real benefits these conversational agents deliver is your ability to create a serious amount of content in very little time. One content marketing company reported that they now produce 10x the amount of content they did with the same number of staff in the same amount of time. Rather than you having to manually create content, chatbots can generate content automatically. This means you can create content in less time and at a lower cost, freeing up time to focus on other areas of the business!

Some of the brilliant things you can do with ChatGPT include: 

  • Generating topic ideas
  • Creating rough drafts
  • Improving your writing
  • Tailoring content for your audience
  • Generating potential social media posts

As we know, digital marketing is constantly evolving, especially when we bring AI into the mix. And while it may be a great tool for writing content like blog posts, when it comes to things like opinion pieces, it can’t really produce that…yet. 

AI advancements aren’t perfect yet and they are constantly developing. As more people interact with it, it’s likely that we will uncover more issues that will need to be fixed.

For example, while ChatGPT can respond to almost every question, it doesn’t really provide detailed information and sometimes the answers are filled with “fluff” that just isn’t useful. As an AI language model, it doesn’t have its own personal opinions or beliefs. It’s also not expressive or emotional like humans are and it usually sticks to a formal tone and lacks expressive language. It’s important to really read through the answers you get to make sure it’s giving the type of “feel” that you want for your content.

Even though they aren’t perfect, chatbots and conversational agents such as ChatGPT do have the potential to revolutionise the way that businesses create and promote content which is critical as customers increasingly look to educate themselves. 

By analysing user data and learning from it, these tools can create content that is more engaging and relevant to the audience, while also saving time and money on content creation. It’s not perfect and you still need content marketers (phew) to create those opinion and emotional pieces of content.

Topics: Marketing, Sales, Digital Marketing

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