In my last two blogs I hope that I have demonstrated how email marketing is a powerful tool for your business to connect to your audience, build relationships and drive conversions.
In this blog, I thought it would be a good idea to share common questions that we get when kicking off email marketing, maybe things that you’re too afraid to ask!
How often shall I send email out?
Determining the ideal frequency for sending emails can be challenging. It depends on your audience and type of content you are providing. While there is no one-size-fits-all answer, you need to try and strike the balance between staying top of mind, but not overwhelming your subscribers.
Maybe start with sending one email out per week and monitor the engagement metrics, like open and click-through rates. You can then adjust the frequency based on your response and feedback.
How do I avoid my emails ending up in spam folders?
Avoiding spam folders is definitely a common concern. Here are some tips to avoid this!
- Use a reputable email service provider (ESP) that follows best practices and maintains a good sender reputation. We use HubSpot!
- Avoid using spam-triggering words or phrases in your subject lines and email content
- Authenticate your domain and set up DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) records.
- Regularly monitor and maintain a healthy subscriber list. Be sure to remove inactive or bounced email addresses!
How do I grow my email list?
A great question. Growing your email list is obviously crucial for expanding your reach. Here are some effective strategies that we use:
- Opt-in forms: Place opt-in forms prominently on your website, landing pages, and social media channels. Clearly communicate the value that your subscribers will gain by joining your list.
- Offer valuable content such as e-books, guides, or exclusive discounts in exchange for email addresses.
- Use social media platforms to encourage followers to join your email list.
Is personalisation really important?
Extremely! I’d say it’s probably a key factor in the success of email marketing campaigns. By tailoring your content to the specific interests, preferences and behaviours of your subscribers, you can really increase engagement and conversion rates.
Look at data like past purchases, browning history, or demographics to create a highly targeted and personalised email experience!
What metrics do I need to track to measure the success of my email campaigns?
This point has been previously pointed out in my other blog posts. It’s essential to track and analyse the effectiveness of your campaigns. Here are the key things to monitor:
- Open rate: The percentage of recipients who open your emails
- Click-through rate (CTR): The percentage of recipients who click on links within your emails.
- Conversion rate: The percentage of recipients who complete a desired action, like making a purchase or filling out a form.
- Unsubscribe rate: The percentage of subscribers who opt out of your email list. This is a really important metric to look at. Maybe there was an issue with your content or frequency?
So, email marketing doesn’t have to be intimidating. If you follow these tips, you’ll get the hang of it in no time. Don’t worry, It’s normal for issues to emerge. That’s how we learn more about our audience, what works and what doesn’t. Remember to experiment as you go. Don’t forget to analyse the data to continuously refine your email marketing strategy!