When business owners come to us for help with their social media, the number one thing that we get told is that their social media isn’t bringing in enough sales.
There is a simple reason for this. People seem to think that social media is the number one marketing tool to bring in sales. However, this is one of the biggest misconceptions.
We have had many conversations with business owners who ask us how many sales or leads is social media going to bring in, which is understandable, as why else would you think it’s worth the hassle?
The truth is, social media isn’t exactly meant to bring in sales. However, this doesn’t mean that it is any less important for your business, and it’s definitely worth every bit of time and effort. Even if it’s not the best tool to directly bring in sales, it certainly helps the process and the customer’s journey and buying decision.1. Credibility
The number one thing that social media is here for is credibility. Having an active and engaging social media presence allows you to create an authentic brand identity. By sharing valuable content, answering customers’ questions, and showcasing positive customer experiences, you’ll be able to build that all-important thing that clients and customers need…TRUST.2. The proof
Your social media platforms also allow you to showcase things like testimonials, and reviews, which are the perfect tools and influence potential buyers’ decisions. You can also use social media to show off your expertise, and industry knowledge through educational content and engaging conversations. This will help your customers to feel more confident in their purchasing decisions, as they will perceive you as credible and trustworthy.3. Build relationships
Social media is the best tool for building relationships with your clients, facilitating open communication. You can listen to what they want and need, and respond to inquiries in real time. The great way about communicating with your clients through social media really shows your human side, and you can even share things like behind-the-scenes glimpses, employee stories, and community involvement, which will help to build that more “personal” connection with your audience. You can personalise your interactions too, by addressing them directly, and you’ll be able to provide tailored responses.4. This all helps towards..yep you guessed it, customer loyalty
It really plays a significant role in strengthening customer loyalty. How? Well, being consistent on social media, staying connected with your audience on a regular basis, providing updates and sharing relevant content, will help to keep “top-of-mind” awareness and will reinforce the relationship you have between the business and your customers. If you continue to actively listen and respond to your customer's needs, then you’ll show them your commitment to customer satisfaction.
Not to mention opportunities for exclusive promotions, discounts, and loyalty programs, you can reward your customers for their continued support, and continue to nurture your relationship with them and build a sense of community and positive brand perception!
So, while we know now that social media isn’t the number one driver for sales, it doesn't mean that you should overlook it in your marketing strategy. It allows you to build brand awareness, to properly engage with your audience, enabling you to build that all-important credibility and trust. It will give you insight into your customer’s behaviours and trends, allowing you to improve your offering further and grow with them. Don’t underestimate its power! Use it as a communication and relationship-building tool to enhance your marketing strategy and strengthen your brand presence.