We have developed a quick and easy tool to help you create your sales story. Before you start, make sure you have an ideal company and customer in mind. Also, have your core product or service in mind.
Firstly use the table below to understand who you are trying to target and what you are trying to sell. We have included an example.
You can download an editable copy of this table here
Once you have completed your brainstorm, you can use the following tool to develop your sales story.
You can download an editable copy of this tool here
Finally, write down your sales story and use it consistently in all of your sales and marketing materials.
TOP TIP: You should have different sales stories for different sectors or niches that you target.
If you would like to speak to me about your sales story or would like me to help you to develop one, book a video call at the link below.
