--- title: Our Latest Blogs | Ruth McKay description: Digital Marketing Agency Edinburgh, Web Design Edinburgh, Hubspot Partner Edinburgh --- [![uniq-sales-and-marketing](https://blog.uniqmarketing.co.uk/hubfs/New%20Header/logonew.svg "uniq-sales-and-marketing")](https://uniqmarketing.co.uk/) - Services - [Digital Advertising](https://uniqmarketing.co.uk/digital-advertising/) - [Social media & Email](https://uniqmarketing.co.uk/digital-marketing-agency-edinburgh/) - [Sales Support](https://uniqmarketing.co.uk/sales-support/) - [Hubspot](https://uniqmarketing.co.uk/hubspot/) - [Websites](https://uniqmarketing.co.uk/web-design-edinburgh/) - [Design](https://uniqmarketing.co.uk/design/) - [Persona Development](https://uniqmarketing.co.uk/persona-development/) - [Brand and sales message development](https://uniqmarketing.co.uk/brand-and-sales-message-development/) - [Our work](https://uniqmarketing.co.uk/work/) - [Pricing](https://uniqmarketing.co.uk/pricing/) - [About](https://uniqmarketing.co.uk/about/) - Resources - [Blog](https://blog.uniqmarketing.co.uk) - [Video](https://uniqmarketing.co.uk/video/) - [Work with us](https://uniqmarketing.co.uk/contact) - [![](https://uniqmarketing.co.uk/wp-content/uploads/2021/06/Trust-Pilot.png)](https://uk.trustpilot.com/review/uniqmarketing.co.uk) - [Book a call](https://web.uniqmarketing.co.uk/grow-your-leads-by-35-in-the-next-quarter) # Ruth McKay's blogs This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. ## [How to communicate value](https://blog.uniqmarketing.co.uk/communicate/value) Ruth McKay on 13/03/2024 ## [What is the cost of true love?](https://blog.uniqmarketing.co.uk/cost/of/love) Ruth McKay on 14/02/2024 ## [5 Marketing predictions for 2024](https://blog.uniqmarketing.co.uk/pitfallstoavoidinyourmarketingstrategy-1) Ruth McKay on 5/01/2024 ## [Pitfalls to Avoid in Your 2024 Marketing Strategy](https://blog.uniqmarketing.co.uk/pitfallstoavoidinyourmarketingstrategy) Ruth McKay on 29/11/2023 ## [How B2B customers' behaviour has changed in the tech industry](https://blog.uniqmarketing.co.uk/how-b2b-customers-behaviour-has-changed) Ruth McKay on 14/11/2023 ## [Mastering LinkedIn Messaging](https://blog.uniqmarketing.co.uk/masteringlinkedinmessaging) Ruth McKay on 8/11/2023 ## [Turning harassment into sales success](https://blog.uniqmarketing.co.uk/turningsalesintosalessuccess) Ruth McKay on 26/10/2023 ## [How do you cut through the noise and get noticed?](https://blog.uniqmarketing.co.uk/howdoyoucutthroughthenoise) Ruth McKay on 10/10/2023 ## [How does your marketing increase your sales?](https://blog.uniqmarketing.co.uk/howdoesyourmarketingincreaseyoursales) Ruth McKay on 5/10/2023 ## [Embrace Risk to Win Trust and Customers!](https://blog.uniqmarketing.co.uk/embraserisktowintrustandcustomers) Ruth McKay on 7/09/2023 ## [Insider Sales Secret for Singular Success](https://blog.uniqmarketing.co.uk/insider-sales-secret-for-singular-success) Ruth McKay on 22/08/2023 ## [Death of the Sales Dance](https://blog.uniqmarketing.co.uk/death-of-the-sales-dance) Ruth McKay on 15/08/2023 ## [Self-service is king](https://blog.uniqmarketing.co.uk/selfserviceisking) Ruth McKay on 8/08/2023 ## [Shifting customer behaviour: It’s impact on your business](https://blog.uniqmarketing.co.uk/shiftingcustomerbehaviour) Ruth McKay on 4/08/2023 ## [The top social media trends for 2023](https://blog.uniqmarketing.co.uk/the-top-social-media-trends) Ruth McKay on 29/03/2023 ## [Content to get your creative juices flowing](https://blog.uniqmarketing.co.uk/content-to-get-your-creative-juices-flowing) Ruth McKay on 22/03/2023 ## [The Technical Side of Social Media Marketing](https://blog.uniqmarketing.co.uk/the-technical-side-of-social-media-marketing) Ruth McKay on 7/03/2023 ## [What disaster awaits in 2023? Maybe none (for a change)](https://blog.uniqmarketing.co.uk/what-disaster-awaits-in-2023) Ruth McKay on 10/02/2023 ## [The secret to aligning your sales and marketing](https://blog.uniqmarketing.co.uk/the-secret-to-aligning-your-sales-and-marketing) Ruth McKay on 1/02/2023 ## [Top marketing trends for 2023](https://blog.uniqmarketing.co.uk/topmarketingtrends2023) Ruth McKay on 13/01/2023 ## [What’s Next - Five things to stave off the next (marketing) apocalypse ?](https://blog.uniqmarketing.co.uk/whats-next-five-things-to-stave-off-the-next-marketing-apocalypse-) Ruth McKay on 14/12/2022 ## [The one critical success factor you need to know for 2023](https://blog.uniqmarketing.co.uk/the-one-critical-success-factor-you-need-to-know-for-2023) Ruth McKay on 8/12/2022 ## [Recession Proof Your Business - Marketing is Key](https://blog.uniqmarketing.co.uk/recession-marketing-tips) Ruth McKay on 1/12/2022 ## [Keep feeding your customers content demands ](https://blog.uniqmarketing.co.uk/content-demands) Ruth McKay on 17/11/2022 ## [Content is King](https://blog.uniqmarketing.co.uk/content-is-king) Ruth McKay on 11/11/2022 ## [How does the cost of living crisis affect your customers?](https://blog.uniqmarketing.co.uk/how-does-the-cost-of-living-crisis-affect-your-customers) Ruth McKay on 26/10/2022 ## [Discover if digital marketing will work for your business](https://blog.uniqmarketing.co.uk/discover-if-digital-marketing-will-work-for-your-business) Ruth McKay on 21/10/2022 ## [Attracting high value customers: Step 9 - Outstanding experiences](https://blog.uniqmarketing.co.uk/attracting-high-value-customers-step-9-outstanding-experiences) Ruth McKay on 4/10/2022 ## [Attracting high value customers: Step 8 - Take action](https://blog.uniqmarketing.co.uk/attracting-high-value-customers-step-7-tailor-your-persona-0) Ruth McKay on 29/09/2022 ## [Attracting high value customers: Step 7 - Tailor your persona](https://blog.uniqmarketing.co.uk/attracting-high-value-customers-step-7-tailor-your-persona) Ruth McKay on 22/09/2022 ## [Attracting High Value Customers Step 6 - You Need a Persona](https://blog.uniqmarketing.co.uk/attracting-high-value-customers-step-6-the-persona) Ruth McKay on 15/09/2022 ## [Attracting high value customers: Step 5 - Bespoke Pricing](https://blog.uniqmarketing.co.uk/attracting-high-value-customers-step5-bespoke-pricing) Ruth McKay on 8/09/2022 ## [Attracting high value customers: Step 4 - The pricing](https://blog.uniqmarketing.co.uk/attracting-high-value-customers-step-4-the-pricing) Ruth McKay on 2/09/2022 ## [Attracting high value customers: Step 3 - The Secret Sauce](https://blog.uniqmarketing.co.uk/attracting-high-value-customers-step-3-the-secret-sauce) Ruth McKay on 24/08/2022 ## [Attracting high value customers: Step 2 - Your credibility](https://blog.uniqmarketing.co.uk/attracting-high-value-customers-step-2-your-credibility) Ruth McKay on 17/08/2022 ## [Attracting high value customers Step 1 - your Website](https://blog.uniqmarketing.co.uk/attracting-high-value-customers-step-1-your-website) Ruth McKay on 17/08/2022 ## [Social media demographics for 2022](https://blog.uniqmarketing.co.uk/social-media-demographics-for-2022) Ruth McKay on 26/07/2022 ## [My secret social media formula](https://blog.uniqmarketing.co.uk/my-secret-social-media-formula) Ruth McKay on 14/07/2022 ## [6 Common Mistakes That Will Mess Up Your Marketing](https://blog.uniqmarketing.co.uk/dont-mess-up-your-marketing-in-2018) Ruth McKay on 7/11/2022 ## [Three social media posts that sell](https://blog.uniqmarketing.co.uk/three-social-media-posts-that-sell) Ruth McKay on 14/09/2021 ## [Social media - a waste of time or a valuable tool?](https://blog.uniqmarketing.co.uk/social-media-a-waste-of-time-or-a-valuable-tool) Ruth McKay on 28/07/2021 ## [We’re not hiring you because you’re too active online](https://blog.uniqmarketing.co.uk/were-not-hiring-you-because-youre-too-active-online) Ruth McKay on 28/07/2021 ## [The time I completed a sale lying on Hadrian’s Wall](https://blog.uniqmarketing.co.uk/the-time-i-completed-a-sale-lying-on-hadrians-wall) Ruth McKay on 28/07/2021 ## [A handy tool to build your sales story](https://blog.uniqmarketing.co.uk/handy-sales-story-tool) Ruth McKay on 16/06/2021 ## [5 Tips to Tackling Tough Sales Barriers](https://blog.uniqmarketing.co.uk/digital-marketing-research-0) Ruth McKay on 27/05/2021 ## [Jaw dropping sales and marketing alignment stats](https://blog.uniqmarketing.co.uk/jaw-dropping-sales-and-marketing-alignment-stats) Ruth McKay on 14/05/2021 ## [Sales and marketing alignment - the secret to business success.](https://blog.uniqmarketing.co.uk/secret-to-business-success) Ruth McKay on 23/04/2021 ## [Beginners guide to getting started with Google Analytics.](https://blog.uniqmarketing.co.uk/beginners-guide-to-getting-started-with-google-analytics) Ruth McKay on 17/04/2021 ## [Have you accomplished your goals in the last 12 months?](https://blog.uniqmarketing.co.uk/your-simple-digital-formula) Ruth McKay on 16/04/2021 ## [Digital marketing research](https://blog.uniqmarketing.co.uk/digital-marketing-research) Ruth McKay on 14/05/2021 ## [20 digital marketing stats that will blow your mind](https://blog.uniqmarketing.co.uk/heres-your-simple-digital-formula) Ruth McKay on 15/04/2021 ## [What to check before you start your digital marketing campaign.](https://blog.uniqmarketing.co.uk/what-to-check-before-you-start-your-digital-marketing-campaign) Ruth McKay on 7/04/2021 ## [How COVID has changed B2B sales forever](https://blog.uniqmarketing.co.uk/covid-changed-b2b-forever) Ruth McKay on 18/03/2021 ## [5 Simple Marketing Updates to Make the Most of Lockdown](https://blog.uniqmarketing.co.uk/5-simple-marketing-updates) Ruth McKay on 11/03/2021 ## [Social Media & Email Marketing](https://blog.uniqmarketing.co.uk/social-media-email-marketing) Ruth McKay on 1/03/2021 ## [3 Pandemic Marketing Strategies With Long Term Benefits - Part 1](https://blog.uniqmarketing.co.uk/4-crucial-marketing-activities-0) Ruth McKay on 11/02/2021 ## [Four crucial digital marketing activities for your business](https://blog.uniqmarketing.co.uk/4-crucial-marketing-activities) Ruth McKay on 10/12/2020 ## [What’s the two biggest sales mistakes companies are making right now?](https://blog.uniqmarketing.co.uk/biggest-sales-mistakes) Ruth McKay on 25/11/2020 ## [Have you noticed that your customers' buying behaviour has changed?](https://blog.uniqmarketing.co.uk/buying-behaviour-has-changed) Ruth McKay on 19/11/2020 ## [A top sales tip](https://blog.uniqmarketing.co.uk/top-sales-tip) Ruth McKay on 8/10/2020 ## [The ugly truth about content marketing](https://blog.uniqmarketing.co.uk/the-ugly-truth-about-content-marketing) Ruth McKay on 8/10/2020 ## [How to create a new plan for your business.](https://blog.uniqmarketing.co.uk/how-to-create-a-new-plan) Ruth McKay on 31/03/2020 ## [6 simple actions you can take now, if your business has been affected by COVID-19](https://blog.uniqmarketing.co.uk/your-customer-persona-0-0) Ruth McKay on 9/11/2020 ## [The 3 buying stages your customers go through](https://blog.uniqmarketing.co.uk/your-customer-persona-0) Ruth McKay on 12/03/2020 ## [The one thing your marketing will live or die on: Your Customer Persona](https://blog.uniqmarketing.co.uk/your-customer-persona) Ruth McKay on 9/11/2020 ## [Who the hell are you trying to market to?](https://blog.uniqmarketing.co.uk/who-the-hell-are-you-actually-targeting) Ruth McKay on 20/02/2020 ## [5 reasons why you’re failing to generate leads](https://blog.uniqmarketing.co.uk/5-reasons-why-youre-failing-to-generate-leads) Ruth McKay on 6/02/2020 ## [Lead Generation - There are only 2 ways.](https://blog.uniqmarketing.co.uk/lead-generation-there-are-only-2-ways) Ruth McKay on 9/11/2020 ## [We are the main sponsor for SDI's new campaign: 50/50+ Women Direct.](https://blog.uniqmarketing.co.uk/sdi-5050-women-direct) Ruth McKay on 20/11/2019 ## [How To Get More Sales Leads By Building Great Relationships](https://blog.uniqmarketing.co.uk/how-to-get-more-sales-leads-by-building-a-great-relationship) Ruth McKay on 23/10/2019 ## [How to get more valuable marketing leads from your website traffic.](https://blog.uniqmarketing.co.uk/how-to-get-more-valuable-marketing-leads-from-your-website-traffic) Ruth McKay on 9/11/2020 ## [4 easy ways to get new sales leads through online marketing](https://blog.uniqmarketing.co.uk/4-easy-ways-to-get-new-sales-leads-through-online-marketing) Ruth McKay on 9/11/2020 ## [My Sales Training Boot Camp: The Journey](https://blog.uniqmarketing.co.uk/my-sales-training-boot-camp) Ruth McKay on 2/04/2019 ## [What is Inbound Marketing? And why is it so effective?](https://blog.uniqmarketing.co.uk/what-is-inbound-marketing) Ruth McKay on 25/04/2019 ## [The only introduction sales script you’ll ever need!](https://blog.uniqmarketing.co.uk/the-only-introduction-sales-script-youll-ever-need) Ruth McKay on 15/11/2018 ## [A quick win marketing strategy, you can do today.](https://blog.uniqmarketing.co.uk/a-quick-win-marketing-strategy-you-can-do-today) Ruth McKay on 5/11/2018 ## [Google Ads Doesn’t Work! (For some businesses) Take our 2-minute test to check if it’s right for you.](https://blog.uniqmarketing.co.uk/google-ads-doesnt-work-for-some-businesses-take-our-2-minute-test-to-check-if-its-right-for-you) Ruth McKay on 31/10/2018 ## [9 actions guaranteed to increase enquiries from your website.](https://blog.uniqmarketing.co.uk/9-actions-guaranteed-to-increase-enquiries-from-your-website) Ruth McKay on 25/11/2019 ## [How to find out if your website costing you sales and enquiries.](https://blog.uniqmarketing.co.uk/how-to-find-out-if-your-website-costing-you-sales-and-enquiries) Ruth McKay on 30/10/2018 ## [What Will Stop Your New Website Going Live?](https://blog.uniqmarketing.co.uk/what-will-stop-your-new-website-going-live) Ruth McKay on 5/11/2018 ## [Why homemade websites are no longer acceptable.](https://blog.uniqmarketing.co.uk/why-homemade-websites-are-no-longer-acceptable) Ruth McKay on 30/10/2018 ## [Social Proofing – your customers are doing it but what is it?](https://blog.uniqmarketing.co.uk/social-proofing-your-customers-are-doing-it-but-what-is-it) Ruth McKay on 5/11/2018 ## [How will the new changes to Facebook affect your advertising?](https://blog.uniqmarketing.co.uk/how-will-the-new-changes-to-facebook-affect-your-advertising) Ruth McKay on 30/10/2018 ## [Top 5 Reasons You Must Do SEO.](https://blog.uniqmarketing.co.uk/top-5-reasons-you-must-do-seo) Ruth McKay on 5/11/2018 ## [3800% ROI – How?](https://blog.uniqmarketing.co.uk/3800-roi-how) Ruth McKay on 5/11/2018 ## [Does Digital Marketing Increase Your Sales?](https://blog.uniqmarketing.co.uk/does-digital-marketing-increase-your-sales) Ruth McKay on 5/11/2018 ## [WTF is Digital Marketing?](https://blog.uniqmarketing.co.uk/wtf-is-digital-marketing) Ruth McKay on 7/12/2018 ## [Supercharge Your Marketing.](https://blog.uniqmarketing.co.uk/how-does-fear-affect-your-business) Ruth McKay on 5/11/2018 ## [How to Create Desire, Demand and Devotion in Your Customers.](https://blog.uniqmarketing.co.uk/how-to-create-desire-demand-and-devotion-in-your-customers) Ruth McKay on 5/11/2018 ## [Why It's Important To Not Hide Behind Your Brand.](https://blog.uniqmarketing.co.uk/your-personal-brand) Ruth McKay on 5/11/2018 ## [Small Business? What You Need To Know About Targeted Marketing](https://blog.uniqmarketing.co.uk/laser-targeted-marketing) Ruth McKay on 5/11/2018 ## [Remember These? Brilliant Marketing Now and Then.](https://blog.uniqmarketing.co.uk/brilliant-marketing-now-and-then) Ruth McKay on 5/11/2018 ## [Five marketing activities that will turn your target market into customers](https://blog.uniqmarketing.co.uk/5-critical-marketing-activities) Ruth McKay on 1/02/2019 ## [5 Website Stats You Need To Know](https://blog.uniqmarketing.co.uk/5-website-stats-you-need-to-know) Ruth McKay on 31/10/2018 ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/logo.png) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/hobspot.png) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/google.png) #### Get in touch 108 Biggar Road Edinburgh EH10 7DU **[0131 202 6153](tel:01312026153)** [Contact us](https://uniqmarketing.co.uk/contact/) #### Stay in touch #### Keep in touch [![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/ins.png)](https://www.instagram.com/uniq_sales_marketing/) #### Jobs We’re always on the look out for talented people. 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