20 digital marketing stats that will blow your mind

Ruth McKay
Ruth McKay - 14/04/2021 Marketing

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As a consumer we expect to be able to buy, order or book online. Your weekly shop, holidays, dentist appointment, car insurance – everything. Yet as business owners we think that advertising our business online isn’t how are customers want to buy or interact with us. We believe that they will prefer more traditional forms of marketing. We stick to what we have always done.


Here are 20 statistics that prove you need to market your business on the internet.


The Internet:

  • 90% of the Uk population are internet users.

  • 5.4 billion of the 7 billion population are already online (lifehacks.io)

  • As of April 2018, there were 1.8 billion websites recorded (top10-websitehosting.co.uk)

  • Nearly 40% of internet users would prefer to spend money with businesses that engage on social media (thenextscoop.com)



  • There are 4.9 million apps on Google Play and Apple App Store combined. (lifehacks.io)

  • There is on average 2.3 million google searches per second (expandedramblings.com)

  • More than half of google searches come from a mobile device (expandedramblings.com)

  • There is 130 trillion web pages indexed on google (expandedramblings.com)



  • Facebook has a total of 2.234 users (that's 30% of the world!) (lifehacks.io)

  • In 2015 Facebook influenced 52% of consumers online and offline purchases. (thedrum.com)

  • There are more than 50 million small businesses using Facebook to connect with customers (Facebook.com)

  • 4 million of these businesses pay for social media advertising (forbes.com)


  • There are 260 million active Linkedin users per month (omnicoreagency.com)

  • LinkedIn is the number 1 channel B2B marketers use to distribute content at 94% (omnicoreagency.com)

  • 91% of marketing executives list Linkedin as the top place to find quality content (omnicoreagency.com)

  • There is a total of 562 million linkedin users (omnicoreagency.com)


  • 3.95 million photos are uploaded to instagram every day. (lifehacks.io)

  • The like button is hit an average of 4.2 billion times per day (adespresso.com)

  • Brands see about 10x higher level of engagement on instagram over Facebook (adespresso.com)

  • 60% of users find out about new products from instagram (adespresso.com)


Convinced? Download our quick and simple guide to all forms of digital advertising including  examples of adverts. See what each platform offers in terms of marketing and how your adverts are displayed.

Topics: Marketing

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