--- title: Jaw dropping sales and marketing alignment stats description: Sales and marketing alignment. Get it right and you will be guaranteed to increase your revenue image: https://blog.uniqmarketing.co.uk/hubfs/surprise.jpg --- [![uniq-sales-and-marketing](https://blog.uniqmarketing.co.uk/hubfs/New%20Header/logonew.svg "uniq-sales-and-marketing")](https://uniqmarketing.co.uk/) - Services - [Digital Advertising](https://uniqmarketing.co.uk/digital-advertising/) - [Social media & Email](https://uniqmarketing.co.uk/digital-marketing-agency-edinburgh/) - [Sales Support](https://uniqmarketing.co.uk/sales-support/) - [Hubspot](https://uniqmarketing.co.uk/hubspot/) - [Websites](https://uniqmarketing.co.uk/web-design-edinburgh/) - [Design](https://uniqmarketing.co.uk/design/) - [Persona Development](https://uniqmarketing.co.uk/persona-development/) - [Brand and sales message development](https://uniqmarketing.co.uk/brand-and-sales-message-development/) - [Our work](https://uniqmarketing.co.uk/work/) - [Pricing](https://uniqmarketing.co.uk/pricing/) - [About](https://uniqmarketing.co.uk/about/) - Resources - [Blog](https://blog.uniqmarketing.co.uk) - [Video](https://uniqmarketing.co.uk/video/) - [Work with us](https://uniqmarketing.co.uk/contact) - [![](https://uniqmarketing.co.uk/wp-content/uploads/2021/06/Trust-Pilot.png)](https://uk.trustpilot.com/review/uniqmarketing.co.uk) - [Book a call](https://web.uniqmarketing.co.uk/grow-your-leads-by-35-in-the-next-quarter) # Jaw dropping sales and marketing alignment stats ![Ruth McKay](https://blog.uniqmarketing.co.uk/hubfs/0-1.jpg) [Ruth McKay](https://blog.uniqmarketing.co.uk/author/ruth-mckay) - 12/05/2021 [Marketing](https://blog.uniqmarketing.co.uk/tag/marketing) [Sales](https://blog.uniqmarketing.co.uk/tag/sales) [![Share on Twitter](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/twitter.png)](https://twitter.com/intent/tweet?url=https://blog.uniqmarketing.co.uk/jaw-dropping-sales-and-marketing-alignment-stats) [![Share on Facebook](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/facebook.png)](http://www.facebook.com/sharer.php?u=https://blog.uniqmarketing.co.uk/jaw-dropping-sales-and-marketing-alignment-stats) [![Get in touch via email](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/mail.png)](mailto:info@uniqmarketing.co.uk) [![Share on LinkedIn](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/linkedlin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.uniqmarketing.co.uk/jaw-dropping-sales-and-marketing-alignment-stats&title=&summary=&source=) Sales and marketing alignment is when your sales and marketing strategies and activities are intertwined and working to a common goal. In reality what happens in most businesses is that while the goal may be the same i.e. generate more quality sales, often the two roles are doing entirely separate activities in their own silo.  However, if you align your sales and marketing, getting them working together, creating a great experience for your prospects then the results can be explosive… **Astonishing stats! ** - Companies who align their marketing and sales are 67% more efficient at closing deals. - Aligning both could lead to 209% more revenue from your marketing. - You can achieve up to 38% higher sales win rates. - Marketing and sales alignment leads to 36% higher customer retention. - 50% of all marketing qualified leads are ignored.  - Only 12% of customers want to meet a sales rep. - 81% of companies who beat their revenue goal are quite or completely aligned in their sales and marketing. - Companies with “tightly aligned” sales and marketing strategies reach 24% faster revenue growth and 27% quicker profit growth for three years. Basically aligning your sales and marketing just makes sense. Both are or at least should be working to a common goal of increasing your sales. If your marketing and sales are managed or approached as to entirely different activities ( you’re not alone) then take the first step towards aligning your sales and marketing.  **Sales and marketing alignment step 1** Who is your ideal customer? Creating your customer persona. [https://blog.uniqmarketing.co.uk/4-easy-steps-to-creating-a-buyer-persona](/4-easy-steps-to-creating-a-buyer-persona ) Topics: [Marketing](https://blog.uniqmarketing.co.uk/tag/marketing), [Sales](https://blog.uniqmarketing.co.uk/tag/sales) [![New call-to-action](https://no-cache.hubspot.com/cta/default/1950540/4864e7a2-c5dd-4eb4-9375-af2760e636a8.png)](https://cta-redirect.hubspot.com/cta/redirect/1950540/4864e7a2-c5dd-4eb4-9375-af2760e636a8) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/logo.png) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/hobspot.png) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/google.png) #### Get in touch 108 Biggar Road Edinburgh EH10 7DU **[0131 202 6153](tel:01312026153)** [Contact us](https://uniqmarketing.co.uk/contact/) #### Stay in touch #### Keep in touch [![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/ins.png)](https://www.instagram.com/uniq_sales_marketing/) #### Jobs We’re always on the look out for talented people. 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