Mastering LinkedIn Messaging

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Do you use LinkedIn messaging effectively? It's definitely a great tool to use, but only if you use it well! It's not without its challenges, from automated messages to passive-aggressive follow-ups. When is comes to reaching out on LinkedIn, there are two things we have found that work for us.

Have a good reason to connect with them

This could be because they are a member of the same group as you. For example, we are members of ScotlandIS, The Alternative Board and Edinburgh Chamber (to name a few). We also make sure that we respond to members in those groups who reach out to us. It’s not a one way street.

It could be that you have a connection in common and ideally this is someone you know to speak to, not just a random connection online. Ask for introductions from your 1st line contacts. 

Basically, take the time to do your homework. Not only will it pay off, but your new connection will appreciate it.

Immediately explain to them why you are getting in touch with them

When your phone rings and it’s a number you don’t know, the two things you want to know are who is calling and why are they calling. The same is true on LinkedIn, albeit it’s less intrusive.

This should not be for example, “Oh I really like that blog you wrote on the power of social media, I would like to talk to you about how we can help you generate leads on LinkedIn.” The two are not connected so it just doesn’t come across as authentic. 

However, messaging someone to say: "We have been working with renewable energy businesses in Edinburgh for over 10 years to create a sales and marketing strategy that attracts high value customers. I thought this article I wrote about the most common marketing challenges renewable energy companies face and how to overcome them might be of interest to you. "

This is much more likely to resonate with them because it focuses in on a challenge many renewable energy companies have.

The most important thing to remember is to have a clear value proposition that is based on the needs of that industry or business.


Topics: Marketing, Sales, Digital Marketing

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