--- title: Mastering LinkedIn Messaging description: Many of us in the B2B market used LinkedIn messaging as a way of reaching out and keeping in touch with each other. image: https://blog.uniqmarketing.co.uk/hubfs/Shutterstock_2276617587%20(1).jpg --- [![uniq-sales-and-marketing](https://blog.uniqmarketing.co.uk/hubfs/New%20Header/logonew.svg "uniq-sales-and-marketing")](https://uniqmarketing.co.uk/) - Services - [Digital Advertising](https://uniqmarketing.co.uk/digital-advertising/) - [Social media & Email](https://uniqmarketing.co.uk/digital-marketing-agency-edinburgh/) - [Sales Support](https://uniqmarketing.co.uk/sales-support/) - [Hubspot](https://uniqmarketing.co.uk/hubspot/) - [Websites](https://uniqmarketing.co.uk/web-design-edinburgh/) - [Design](https://uniqmarketing.co.uk/design/) - [Persona Development](https://uniqmarketing.co.uk/persona-development/) - [Brand and sales message development](https://uniqmarketing.co.uk/brand-and-sales-message-development/) - [Our work](https://uniqmarketing.co.uk/work/) - [Pricing](https://uniqmarketing.co.uk/pricing/) - [About](https://uniqmarketing.co.uk/about/) - Resources - [Blog](https://blog.uniqmarketing.co.uk) - [Video](https://uniqmarketing.co.uk/video/) - [Work with us](https://uniqmarketing.co.uk/contact) - [![](https://uniqmarketing.co.uk/wp-content/uploads/2021/06/Trust-Pilot.png)](https://uk.trustpilot.com/review/uniqmarketing.co.uk) - [Book a call](https://web.uniqmarketing.co.uk/grow-your-leads-by-35-in-the-next-quarter) # Mastering LinkedIn Messaging ![Ruth McKay](https://blog.uniqmarketing.co.uk/hubfs/0-1.jpg) [Ruth McKay](https://blog.uniqmarketing.co.uk/author/ruth-mckay) - 08/11/2023 [Marketing](https://blog.uniqmarketing.co.uk/tag/marketing) [Sales](https://blog.uniqmarketing.co.uk/tag/sales) [Digital Marketing](https://blog.uniqmarketing.co.uk/tag/digital-marketing) [![Share on Twitter](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/twitter.png)](https://twitter.com/intent/tweet?url=https://blog.uniqmarketing.co.uk/masteringlinkedinmessaging) [![Share on Facebook](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/facebook.png)](http://www.facebook.com/sharer.php?u=https://blog.uniqmarketing.co.uk/masteringlinkedinmessaging) [![Get in touch via email](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/mail.png)](mailto:info@uniqmarketing.co.uk) [![Share on LinkedIn](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/linkedlin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.uniqmarketing.co.uk/masteringlinkedinmessaging&title=&summary=&source=) Do you use LinkedIn messaging effectively? It's definitely a great tool to use, but only if you use it well! It's not without its challenges, from automated messages to passive-aggressive follow-ups. When is comes to reaching out on LinkedIn, there are two things we have found that work for us. **Have a good reason to connect with them** This could be because they are a member of the same group as you. For example, we are members of ScotlandIS, The Alternative Board and Edinburgh Chamber (to name a few). We also make sure that we respond to members in those groups who reach out to us. It’s not a one way street. It could be that you have a connection in common and ideally this is someone you know to speak to, not just a random connection online. Ask for introductions from your 1st line contacts.  Basically, take the time to do your homework. Not only will it pay off, but your new connection will appreciate it. **Immediately explain to them why you are getting in touch with them** When your phone rings and it’s a number you don’t know, the two things you want to know are who is calling and why are they calling. The same is true on LinkedIn, albeit it’s less intrusive. This should not be for example, *“Oh I really like that blog you wrote on the power of social media, I would like to talk to you about how we can help you generate leads on LinkedIn.”* The two are not connected so it just doesn’t come across as authentic.  However, messaging someone to say: "*We have been working with renewable energy businesses in Edinburgh for over 10 years to create a sales and marketing strategy that attracts high value customers. I thought this article I wrote about the most common marketing challenges renewable energy companies face and how to overcome them might be of interest to you.* " This is much more likely to resonate with them because it focuses in on a challenge many renewable energy companies have. The most important thing to remember is to have a clear value proposition that is based on the needs of that industry or business.   Topics: [Marketing](https://blog.uniqmarketing.co.uk/tag/marketing), [Sales](https://blog.uniqmarketing.co.uk/tag/sales), [Digital Marketing](https://blog.uniqmarketing.co.uk/tag/digital-marketing) [![New call-to-action](https://no-cache.hubspot.com/cta/default/1950540/4864e7a2-c5dd-4eb4-9375-af2760e636a8.png)](https://cta-redirect.hubspot.com/cta/redirect/1950540/4864e7a2-c5dd-4eb4-9375-af2760e636a8) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/logo.png) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/hobspot.png) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/google.png) #### Get in touch 108 Biggar Road Edinburgh EH10 7DU **[0131 202 6153](tel:01312026153)** [Contact us](https://uniqmarketing.co.uk/contact/) #### Stay in touch #### Keep in touch [![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/ins.png)](https://www.instagram.com/uniq_sales_marketing/) #### Jobs We’re always on the look out for talented people. 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