--- title: The one critical success factor you need to know for 2023 description: Customers demand content. Make sure you keep giving it to them. image: https://blog.uniqmarketing.co.uk/hubfs/Shutterstock_1963527859-1.jpg --- [![uniq-sales-and-marketing](https://blog.uniqmarketing.co.uk/hubfs/New%20Header/logonew.svg "uniq-sales-and-marketing")](https://uniqmarketing.co.uk/) - Services - [Digital Advertising](https://uniqmarketing.co.uk/digital-advertising/) - [Social media & Email](https://uniqmarketing.co.uk/digital-marketing-agency-edinburgh/) - [Sales Support](https://uniqmarketing.co.uk/sales-support/) - [Hubspot](https://uniqmarketing.co.uk/hubspot/) - [Websites](https://uniqmarketing.co.uk/web-design-edinburgh/) - [Design](https://uniqmarketing.co.uk/design/) - [Persona Development](https://uniqmarketing.co.uk/persona-development/) - [Brand and sales message development](https://uniqmarketing.co.uk/brand-and-sales-message-development/) - [Our work](https://uniqmarketing.co.uk/work/) - [Pricing](https://uniqmarketing.co.uk/pricing/) - [About](https://uniqmarketing.co.uk/about/) - Resources - [Blog](https://blog.uniqmarketing.co.uk) - [Video](https://uniqmarketing.co.uk/video/) - [Work with us](https://uniqmarketing.co.uk/contact) - [![](https://uniqmarketing.co.uk/wp-content/uploads/2021/06/Trust-Pilot.png)](https://uk.trustpilot.com/review/uniqmarketing.co.uk) - [Book a call](https://web.uniqmarketing.co.uk/grow-your-leads-by-35-in-the-next-quarter) # The one critical success factor you need to know for 2023 ![Ruth McKay](https://blog.uniqmarketing.co.uk/hubfs/0-1.jpg) [Ruth McKay](https://blog.uniqmarketing.co.uk/author/ruth-mckay) - 08/12/2022 [Marketing](https://blog.uniqmarketing.co.uk/tag/marketing) [Sales](https://blog.uniqmarketing.co.uk/tag/sales) [Digital Marketing](https://blog.uniqmarketing.co.uk/tag/digital-marketing) [![Share on Twitter](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/twitter.png)](https://twitter.com/intent/tweet?url=https://blog.uniqmarketing.co.uk/the-one-critical-success-factor-you-need-to-know-for-2023) [![Share on Facebook](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/facebook.png)](http://www.facebook.com/sharer.php?u=https://blog.uniqmarketing.co.uk/the-one-critical-success-factor-you-need-to-know-for-2023) [![Get in touch via email](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/mail.png)](mailto:info@uniqmarketing.co.uk) [![Share on LinkedIn](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/linkedlin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.uniqmarketing.co.uk/the-one-critical-success-factor-you-need-to-know-for-2023&title=&summary=&source=) Although it can be tempting to spend less on marketing in challenging times, you can attract more customers by committing to a marketing plan. However at a time when costs are rising, you need to make sure you’re getting the most out of your budget. One of the key trends and critical success factors in 2023 will be how visible you are online. How good your online presence is and the digital marketing strategy you have in place will be vital to your growth and sales success next year.  Did you know…. - 85% of consumers research a product online before making a purchase - Web sites are used 74% of the time to conduct the research - Social media is used 38% of the time for research Never before has it been so important for businesses to connect and engage with current and potential customers, especially online. Having a digital presence for your business is vital to its success. A survey conducted by Salesforce found that customers rely on the research they conduct online before making a purchase or scheduling an appointment with a company for service.  That raises many questions including how visible are you online? How up to date is your website? How often do you post on social media? How much content and information do you make available to your customers that help them to buy from you? Does website, social media and other channels add to your credibility?   Your digital strategy needs to bring together those many channels and opportunities to create the impact, sales and growth you want to achieve. Topics: [Marketing](https://blog.uniqmarketing.co.uk/tag/marketing), [Sales](https://blog.uniqmarketing.co.uk/tag/sales), [Digital Marketing](https://blog.uniqmarketing.co.uk/tag/digital-marketing) [![New call-to-action](https://no-cache.hubspot.com/cta/default/1950540/4864e7a2-c5dd-4eb4-9375-af2760e636a8.png)](https://cta-redirect.hubspot.com/cta/redirect/1950540/4864e7a2-c5dd-4eb4-9375-af2760e636a8) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/logo.png) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/hobspot.png) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/google.png) #### Get in touch 108 Biggar Road Edinburgh EH10 7DU **[0131 202 6153](tel:01312026153)** [Contact us](https://uniqmarketing.co.uk/contact/) #### Stay in touch #### Keep in touch [![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/ins.png)](https://www.instagram.com/uniq_sales_marketing/) #### Jobs We’re always on the look out for talented people. 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