The secret to aligning your sales and marketing

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What is sales and marketing alignment? How do I know if my sales and marketing are aligned?

You may not know this, but the better you align your sales and marketing, the more likely you are to gain a prospect. Organisations that have these 2 things aligned are 6% more likely to exceed their revenue goals!

Let’s go back to basics first. We know that marketing is the process of getting people interested in your product or service, while sales is any activity involved in selling the product or service to a consumer or business. 

The fact is, one can’t exist without the other. You can’t sell something without consumer interest, and you can’t be a marketer without being prepared to actually sell the product once you have captured their attention. 

Sales and marketing alignment can help your company become 67% better at closing deals, and can help generate 209% more revenue from marketing!

How do you do this? Here are some strategies that we would like to share with you.

  1. Create a buyer persona

To get a full picture of your consumer, it’s critical to craft a buyer persona. Take a look at our other blog post on how to make one! 

  1. Document content gaps

You should take the time to compile everything you have created for the buyer's journey. Organise and understand which content works best for each stage of the buyer's journey. 

  1. Keep track of interactions

This is crucial to help close more deals. As a customer, you’d be more impressed with a sales rep that knows where you work and what newsletters you’re subscribed to than someone who doesn’t know anything about you. It’s vital to keep track of each interaction your customer has with your company. CRM’s are perfect for this!

If you would like to have a chat with us about increasing your sales and get some advice on potential sales gaps, book a call with Ben now. 

Topics: Marketing, Sales, Digital Marketing

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