There are many reasons for implementing Search Engine Optimisation on your website but here are what we at UNIQ believe are the top 5:
1. Get MORE Customers
You’ve invested hundreds of pounds in your website and now you want to see a return on your investment. 93% of online experiences start with a search engine. 75% of people never scroll past the first page of results. SEO ensures you are on that first page of results and that potential customers can find you. Businesses that have an SEO optimised website bring MORE customers. They grow twice as fast as businesses who do not invest in optimising their site. SEO is one of the most effective forms of digital marketing. It captures customers who are actively seeking to find your product or service! If you’re looking for value for money from your marketing, SEO will help bring “targeted” traffic to your website. This eventually brings more customers to your business.
2. Better Conversion Rates
SEO-optimised websites load faster, are easy to read and navigate. They are also mobile friendly and are designed to work well on smartphones and tablets. Websites that are easy to read and navigate will increase your sales and enquiries.
3. Increase Your Brand Awareness
Higher rankings on Google significantly increases your brand awareness. When your site appears on the first page of Google, your potential customers are more likely to visit your website and trust your brand. So, if you are an ambitious business and you want to increase your brand awareness, you must invest in SEO. This is important both locally and nationally. You must start gaining top rankings on Google for the products and services you offer.
4. Bypass your Competition
It’s simple. If your potential customer is searching on Google and you are in the top three natural listings, you will capture more traffic than those listed below you. That higher ranking on Google brings with it credibility. The majority of people online will only click on the first three to four links they see. By ranking higher on Google, you rank higher in the minds of potential new customers.
5. User-Friendly Websites
SEO will help you to create a faster, smoother, and user-friendlier website. Many people still believe the old definition of SEO, thinking that it is only about optimising for the search engines. Today SEO is also about improving user experience too. Well-structured, clean, and uncluttered websites ensure a casual visitor will stay longer. This decreases bounce rate and increases page views. Similarly, highly relevant content (sales pages and blog articles) keeps your readers happy. A clear well laid out website will answer your customer’s questions. It will solve their pressing issues. It will help them find out exactly what they’re looking for on your site.
These are just some of the many reasons that SEO is essential for your business and sales success. If you would like to find out more about SEO and how it can benefit your business contact me now on 0131 202 6153 or email email@example.com