--- title: What to check before you start your digital marketing campaign. description: Here is a quick guide to what you need to check for each platform before you start your digital marketing campaign. image: https://blog.uniqmarketing.co.uk/hubfs/iStock-1192289257%20copy.jpg --- [![uniq-sales-and-marketing](https://blog.uniqmarketing.co.uk/hubfs/New%20Header/logonew.svg "uniq-sales-and-marketing")](https://uniqmarketing.co.uk/) - Services - [Digital Advertising](https://uniqmarketing.co.uk/digital-advertising/) - [Social media & Email](https://uniqmarketing.co.uk/digital-marketing-agency-edinburgh/) - [Sales Support](https://uniqmarketing.co.uk/sales-support/) - [Hubspot](https://uniqmarketing.co.uk/hubspot/) - [Websites](https://uniqmarketing.co.uk/web-design-edinburgh/) - [Design](https://uniqmarketing.co.uk/design/) - [Persona Development](https://uniqmarketing.co.uk/persona-development/) - [Brand and sales message development](https://uniqmarketing.co.uk/brand-and-sales-message-development/) - [Our work](https://uniqmarketing.co.uk/work/) - [Pricing](https://uniqmarketing.co.uk/pricing/) - [About](https://uniqmarketing.co.uk/about/) - Resources - [Blog](https://blog.uniqmarketing.co.uk) - [Video](https://uniqmarketing.co.uk/video/) - [Work with us](https://uniqmarketing.co.uk/contact) - [![](https://uniqmarketing.co.uk/wp-content/uploads/2021/06/Trust-Pilot.png)](https://uk.trustpilot.com/review/uniqmarketing.co.uk) - [Book a call](https://web.uniqmarketing.co.uk/grow-your-leads-by-35-in-the-next-quarter) # What to check before you start your digital marketing campaign. ![Ruth McKay](https://blog.uniqmarketing.co.uk/hubfs/0-1.jpg) [Ruth McKay](https://blog.uniqmarketing.co.uk/author/ruth-mckay) - 06/04/2021 [Marketing](https://blog.uniqmarketing.co.uk/tag/marketing) [![Share on Twitter](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/twitter.png)](https://twitter.com/intent/tweet?url=https://blog.uniqmarketing.co.uk/what-to-check-before-you-start-your-digital-marketing-campaign) [![Share on Facebook](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/facebook.png)](http://www.facebook.com/sharer.php?u=https://blog.uniqmarketing.co.uk/what-to-check-before-you-start-your-digital-marketing-campaign) [![Get in touch via email](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/mail.png)](mailto:info@uniqmarketing.co.uk) [![Share on LinkedIn](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/linkedlin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.uniqmarketing.co.uk/what-to-check-before-you-start-your-digital-marketing-campaign&title=&summary=&source=) It’s really important that before you invest in digital marketing you know that it is absolutely the right route for your business. Here is a quick guide to what you need to check for each platform before you start. **Search Advertising** [Search advertising](https://uniqmarketing.co.uk/digital-advertising/) covers text-based adverts found on search engines like Google and Bing. - How many searches per month are there online for your product or service? - How expensive is the cost per click? - Is it the right kind of traffic i.e. are the people using these search terms likely to be customers or are they completely the wrong type of audience? - How strong are your competitors? And what are they doing to convert visitors?   **Social Media Advertising** [Social media platforms](https://uniqmarketing.co.uk/digital-marketing-agency-edinburgh/) like Facebook, Twitter, LinkedIn, Instagram. - Can you target the right audience for your business? - Is it a big enough audience in the relevant geographic area? - Costs to reach that audience? - What content formats are your audience likely to engage with?   **LinkedIn** - Know what your target audience does, and in what capacity. Are they managers working in payroll? Senior executives working in sales? You can target your adverts to these specific people. - Are there specific companies you would like to reach? Or perhaps you would rather re-engage your website visitors? - When designing your adverts, make sure to choose a format that your audience will naturally engage with. In most cases, a video will trump static images.   **All Channels ** It’s critically important that you do the maths. Will you make more money than you need to spend to win that customer?  For example, if your product is worth £20 and you have to spend £55 to win a customer that clearly doesn’t make sense.  Using industry benchmarks and the information from the platform will help you determine if your campaign will be profitable.  Topics: [Marketing](https://blog.uniqmarketing.co.uk/tag/marketing) [![New call-to-action](https://no-cache.hubspot.com/cta/default/1950540/4864e7a2-c5dd-4eb4-9375-af2760e636a8.png)](https://cta-redirect.hubspot.com/cta/redirect/1950540/4864e7a2-c5dd-4eb4-9375-af2760e636a8) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/logo.png) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/hobspot.png) ![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/google.png) #### Get in touch 108 Biggar Road Edinburgh EH10 7DU **[0131 202 6153](tel:01312026153)** [Contact us](https://uniqmarketing.co.uk/contact/) #### Stay in touch #### Keep in touch [![](https://blog.uniqmarketing.co.uk/hubfs/New%20Footer/ins.png)](https://www.instagram.com/uniq_sales_marketing/) #### Jobs We’re always on the look out for talented people. 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