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What Will Stop Your New Website Going Live?

Written by Ruth McKay
Published 26/06/2018

Having worked with hundreds of companies for more than a decade on designing, creating and building their new website, there is one barrier to that new website going live.
We’ve had websites that sat on our desk for over 4 years despite deposits being paid, time and effort on their part and ours building their new website.

So, what is the one thing that stops a website going live?

Content. Time and again the copywriting and sourcing of images means the new website doesn’t see the light of day. The struggle of putting pen to paper, or fingers to keyboard and knowing what you should say on your website means the website remains a work in progress.
Finding the right images or pictures you like become another piece of work you have to spend time on and provide.

Recently when speaking to a client about the importance of having a fantastic website when they are already spending a considerable amount of money on a digital marketing campaign, their response was “We know having a new website is important but we don’t have the time or resources to write the copy and get the images required”.

The Solution
Hire a copywriter. And yes, that is why we offer copywriting as a service as well as sourcing of images and can arrange a photographer. The result is we remove the barriers to your new website going live. Our copywriters are trained in marketing, sales and website copywriting. That means your website doesn’t just read nicely it sells you.
The best benefit however for our clients is that they don’t have the hard work of writing, planning and organising their new website. We take care of it for them.

Topics: Websites

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