WTF is Digital Marketing?

Ruth McKay
Ruth McKay - 21/10/2017 Marketing

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You’ve taken the first step!

We love digital marketing. It’s the bridge between you and a whole new audience of customers.

Did you know that 81.9% of Scotland’s population is now on the internet

Think of all those potential customers online looking for your product. The only thing stopping them is they can’t find you.

Here are 7 great reasons why you should take the leap in to digital marketing.

1. Take your brand and products to a new audience of customers

What gets me excited about digital marketing is that there is a huge audience of potential customers who are yet to discover you. Now, they are a faceless, invisible group of customers. With digital marketing, you can get your brand, website and product in front of them. The result? New customers, new sales and a more powerful brand.

2.Capture customers who are ready to buy

The reason I am a digital marketing evangelist is that you can market to potential customers who are already looking for the products you sell. Remember the only thing stopping them is that they haven’t found you yet.

This form of digital advertising includes Google Ads and Search Engine Optimisation (see the guide for further details). Potential customers use search engines such as Google to look for products you sell. They can’t find you because you are not on that first page of Google.

3.Increase your brand awareness

You can be everywhere online. When your customers are browsing or searching on the internet, you can have your adverts in front on them. It also has the powerful effect of positioning your brand and company as a leading, ambitious brand that customers trust and want to buy from.

4.Increase traffic to your website

You’ve got a great website, but no one is visiting it. Your website is a pretty picture, but not a sales tool. Digital marketing can change that. Using a variety of marketing techniques, we can drive traffic to your website overnight. Remember they don’t know that you exist or to look for your website.


5.The evidence speaks for itself

As a marketer one of the greatest aspects of digital marketing is you can capture and record the evidence you need. It’s there in black and white. Gone are the days when you didn’t know what parts of your marketing were working and which didn’t work at all.

With digital marketing, we can record the number of people who view your adverts. How many times they see it, how many click on it, how many interact and engage with the campaign. We can capture their name and email address. We can track your potential customers.

It’s the forensic science of marketing.

6.It’s scalable

That means when you find your digital marketing campaign is working you can increase your investment and by the same ratio increase your sales. For example, if you get 50 new customers per month from your campaign, invest a further 20% and you’ll get 60 customers per month. Simple!

7.It’s affordable

Unlike traditional marketing which is expensive, digital marketing is accessible and affordable. The advertising budgets required are a fraction of what they used to be. It’s a whole new opportunity for small, ambitious businesses on a budget.

In my experience, it’s the greatest form of marketing available if you want to grow your business.

Take the next step in your leap in to digital marketing.

If you want to find out how you could use digital marketing to grow your leads, book a quick call with me and I guarantee I will give you some new ideas for your marketing.

Topics: Marketing

What is digital marketing? A jargon-free guide to the most powerful advertising platforms and what they offer. Get your guide.