There is an incredible number of options today for small and medium enterprises to attract new customers and increase sales with digital marketing. The digital marketing landscape is always evolving, but there are some tactics that have remained a critical feature of any successful digital marketing plan.
1. Google Ads
Google's ad suite is now all encompassing. Within your ad account you can advertise across all of the Google channels. From search to display ads, video ads to app ads, you can get your product in front of your potential customers, using the medium most suited to that audience.
What makes Google Ads even more powerful is the ability to track your results so you know exactly what your return on investment is for any marketing campaign you run. You can also track different things depending on your product or campaign. E.g. if you are a B2B company you might measure how many new leads your campaign generates. If you are an e-commerce business, you may measure how much online revenue the campaign generates. If you are an app developer, you might measure the number of app downloads or the number of in-app purchases. The list is almost endless.
2. Facebook advertising
Knowing who your customer is can be your greatest asset. If you know the demographics and interests of your target market, you can leverage the power of Facebook ad targeting to reach a highly specific group of people. You can target customers based on their gender, age, location, income, family make-up, likes and dislikes and so much more.
Not sure who your ideal customer is? Cast a wider net to a broader demographic and analyse your results using Facebook audience insights. Or take advantage of the Facebook Pixel tracking code to retarget people that visit your website with some irresistible content to convert them into contacts.
Cost effective with huge audience potential – just be careful you don’t confuse boosted posts with advertising.
3. Content marketing
A huge growth area of marketing that gives your business the edge it simply means all the great information, advice and stories you share with your customers. Reach your audience on their home turf, sharing content straight to their preferred channels whether it’s on Facebook, LinkedIn, Twitter, Email marketing – or any other platform you care to mention, it’s your opportunity to educate your customers and demonstrate your expertise and skills.
The key to content marketing is knowing what content your prospects will find most valuable, the content that will keep them coming back for more.
4. Email marketing
An old one but still one of the most effective and often forgotten forms of marketing. It can feel time consuming and even with the best of intentions you realise it’s been months since you last sent out an email. Yet we often find that companies put a lot of effort in to collecting email addresses but just don’t get round to doing anything with them.
- 44% of email recipients made at least one purchase last year based on a promotional email.
- Roughly half of your email list will be active – either opening or clicking on emails.
- 64% of people say they open an email because of the subject line.
Are you currently running digital marketing campaigns?
If you are, then let us evaluate how well they are performing and see if we can make any recommendations to increase performance.
If you're not, speak to us and we'll give you help and advice on what you should do.
Book a no obligation call with Ruth, our marketing director, to find out how to take your digital marketing to the next level