Well it’s been a volatile, turbulent and busy six weeks. As the cost-of-living crisis continues, customers will change their spending habits. From cutting down on TV streaming services to foregoing a favourite coffee at their local café, people are expecting to significantly change their spending patterns when it comes to non-essential items over the next 12 months. Businesses similarly will be cutting down on non-essential services, the nice to haves but not necessary. We’ll be looking closer at what we spend and where we spend it across the board.
Value. Value. Value.
When I’m speaking to people the one word that comes up more often than any other is value, I just want value for money. We understand that costs and prices have risen across the board, everywhere. Even if you shop around in most cases you’ll find the prices are very similar because everyone's costs have gone up.
That’s why it’s critical that in your sales and marketing you clearly communicate and focus on the value you are offering. Whilst consumers will likely spend less, anything they do purchase will be given much more consideration. People are less likely to make spur-of-the-moment purchases, meaning they’ll be researching products online and searching for the best deals.Clearly communicate your offering, it’s value, the results and benefits it offers customers. If you make this difficult to find or difficult to understand you will lose customers.
5 Steps you can take to continue to win new customers